This is an exciting time for Derek Alexander, as 2020 marks the 32th anniversary of the company. From a modest beginning in Calgary, Derek Alexander rapidly became the number one leather handbag line in Canada. Now as we turn 32, we are fortunate to enjoy a reputation for quality and value that is hard to find in our industry.
In today’s world of heavily advertised “instant” brands, celebrity and fashion driven marketing, it is a refreshing thing when a local Canadian company can develop into a brand name the old fashioned way:
—Providing a memorable product or service so consistently over many years that you become so well known for that product that you become a “brand name.”—